Profanum w służbie sacrum sanktuarium licheńskiego

Profanum in the service of sacrum at the Lichen Sanctuary

Summary: The history of the Virgin Mary's revelations in Grobliński Forest has always aroused complex emotions. Local and regional newspapers have tried to explain, or at least report, the miraculous revelation made by the Virgin Mary to a shepherd named Sikatka. Following the coronation of the miraculous painting in 1967, the flow of information was much smoother and was carried out by the Congregation of Marian Priests, the guardians of the sanctuary. A Promotional and Information Center, a Press Office, and a Pilgrim Service Office were also created at the site. Non-specialist theological articles and a wide range of promotional materials on the Licheń Message and life at the sanctuary were printed. This brought about a sudden increase in the number of pilgrims, which later stabilized. Research has shown that a pilgrim or any visitor to the sanctuary seeks information in the media, on websites, and in printed publications prior to making a decision to travel to a place of worship. The best source of information on pilgrimage sites, however, seems to be family members and friends, which is also known as "buzz marketing".

Peregrinus Cracoviensis, 2010, z. 21, s. 133-150.

Instytut Geografii i Gospodarki Przestrzennej UJ

ISSN 1425-1922

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